The following was written by Brooke Ross for the ribbon cutting event held this past Friday, Nov. 1

Oct. 1, 1975 Gene and Joyce Meyers hosted the first O’Neill Chamber of Commerce ribbon cutting for this building as Keep U Neat Cleaners & Beauty Salon. 44 years and one month to the day later the hosted another ribbon cutting to honor the same building with just a few changes inside.

In May of 2012 Brooke Ross joined the salon with Joyce and another stylist. A little over a year and a half later Ross purchased ownership of the salon named The Urban Edge. Joyce and I worked side by side for two and a half years before Megan Fick joined the team. Together they continued on for two months.

"One evening I received a call from Karen Haselhorst asking if we could meet up. Please keep in mind Karen has always been a staple in my life for many years. As a young girl I frequented her salon The Mane Event. We met that evening and we spoke at length building a new plan and a new team," said Ross

"In Oct. we closed our doors on a Thursday-Monday for the first remodel to allow for 2 more cosmetologists. Nov. 1, 2017 Karen and Shantel joined our team and we became a team of five. We thought long and hard about what to name our salon and due to paperwork and accounting we saw it fit to become The Mane Event @ The Urban Edge. This allowed us to continue working under our already established business names. What an exciting time this was." said Ross

In April of 2018 I was busy preparing for my son to graduate high school when my current landlord called and asked to meet with me. He then told me he was selling the building and moving all of the commercial laundry to Norfolk where he lived. After crunching some serious numbers and a lot of sleepless nights my husband Joe and I took the plunge and purchased the building in May of 2018. My husband had just reopened his sign business Stick it Vinyl Graphics + formally known as Ross Signs in our basement at home and we felt this was an opportunity and ample space to run both businesses out of one building just as Gene and Joyce had done for so many years.


 Now two years later just a couple things have changed about US.

In July we sadly said goodbye to our friend Shantel who took off to conquer a bigger world and manage a salon in Deadwood, SD. Then shortly thereafter Hailey Eiler graduated from Cosmetology and Esthetician school and is now officially a part of our team so we are back to five. Hailey is the daughter of Tony and Angie Allen and a 2017 graduate of St. Mary’s High School. We love to have these young kids graduate college and move back to our community. There is an added bonus with Hailey for me, she is my lifelong friend’s daughter and my God daughter so I have known and loved her since the day she was born.

Our salon offers head to toe services which include hair, nails, toes, spray tans and waxing. Hailey’s esthetician services include facials, chemical peels, full body waxing, eyebrow tinting, all sorts of skin treatments, antiaging treatments and electrotherapy treatments. Please feel free to ask any of us any questions you may have.

This August we closed our doors on a Thursday evening and added another 550 square feet to the salon, including new flooring, paint, heat ducts and added a storage room and Esthetician room. We reopened the following Tuesday morning at 9 a.m. We worked tireless hours in a short amount of time. We thank everyone who made this short timeline happen. A special thanks to my team Joyce, Karen, Megan and Hailey whom I’m sure at times would have rather slept in, spent time with family or simply had a moment to enjoy their weekends. They like to call me the boss but in fact we are family here and I wouldn’t change our story for anything.

We have so much more room and love every bit of our newest and if my husband has anything to say about it our final remodel.



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