LINCOLN — Ten teens from across the state have been selected to lead No Limits, Nebraska’s first youth-led anti-tobacco movement, for the coming year. 

This year’s No Limits Youth Board includes five returning members, including Rosie Nelson of O’Neill, and five new representatives.

Nelson was selected as the chair of Youth Board’s Social Media Committee. She is entering her second year with No Limits, both of which find her on the board. She is the daughter of Brad Nelson. A senior at O’Neill High School, Nelson is also actively involved in FFA.

The high school students were chosen to serve on the No Limits Youth Board for the 2019–20 term following an open application process. Youth board members develop strategy, messaging and tactics to help their peers understand how tobacco companies use manipulative marketing practices to target young people. 

The board helps organize events such as the No Limits Activism Summit and the Kick Butts Day Rally at the Nebraska State Capitol to educate government officials and the general public.

No Limits Project Coordinator Molly Kincaid says youth board members are indispensable in reaching peers about Big Tobacco’s lies and gaining valuable skills as part of their experience.

“When these youth take the reins of No Limits, they see the power of activism and leadership in their own lives,” Kincaid said. “The things they learn benefit them in their educational and professional lives as well as improving the lives of those in their communities and schools.”


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